All things are created twice. There’s a mental, or first, creation and a physical, or second, creation. By defining outcomes before we act, we ensure our efforts are truly effective.

Do you begin with the end in mind when you start a project, plan a meeting, or begin a conversation? How can you ensure your end in mind is clear when you interact with others?


Write down your end in mind before you:
– Plan your day
– Start a project or meeting
– Begin an important conversation