Leaders who talk straight:
– Call things by their right names using common, plain language.
– Don’t spin or position for the sake of posturing.
– Tell the truth in diplomatic yet clear language.

Leaders who talk straight leave their listeners clear about the intended message because there was nothing added to distract or confuse. No extra slides. No long effusive speeches. No multi-syllable words to impress or intimidate. They don’t leave room for misinterpretation or guessing. They stay as far from spin as possible.